You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive…never achieving your desired results.
Be the bearer of good news. I try to keep them updated weekly of the changes in the SERPs, traffic increases, basically any good news I can think of so they feel like they are getting their money’s worth. Then I make sure to tell them what my plan is for next week, next month, the next couple months, so they keep on wanting my business and seeing the results.
You create your website only once. You maintain it once in a while. The process of off-page SEO, however, is a continuous one. To sustain a healthy level of traffic, you want to commit to spending time daily seeking quality links back to your website. Off-page SEO needs to be a continuous part of your marketing efforts, or all the SEO tips in the world aren’t going to help you to sustain the level of traffic that will take your business to the next level.
There are some SEO strategies that should be avoided. These are termed as Black Hat SEO techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming.
As said before, to learn SEO, you don’t need to have much more than a working knowledge of computers and the internet. While a few aspects of it can be technical in nature, the good news is that actual implementation in most cases only involves simple actions like word processing or creating links. For example, did you know that starting a free blog can increase your ranking in search engine listings? This is one of the easiest ways to optimize your webpage, as you get free opportunities to link back to your page. Online today there are numerous blog sites, which do all the hard programming for Pinterest you. All you have to do is sign up for free, and start writing, and the rest is done for you. With each post, and the link it contains, your ranking will move just a little bit higher.
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?